How Do Brands Pay Influencers on Instagram? + How To

Discover how brands compensate Instagram influencers: payments, free products or a mix. Explore CollabPay, profit sharing for influencer payments.

How Do Brands Pay Influencers on Instagram + How To

As social media has become integral in marketing and advertising strategies, many brands are turning to influencers on platforms like Instagram to help promote their products and services. But how do brands pay influencers on Instagram?

Brands pay influencers on Instagram using payments, free products, or a combination of both. Some brands pay influencers directly via CollabPay using profit sharing of sales, or they simply earn a commission from their discount codes. Other brands pay influencers through vacations and sponsored trips.

This post will look at the various ways brands pay influencers on Instagram so you can figure out which payment method is best for your business. Read on to learn more!

Ways brands pay Instagram influencers

As an entrepreneur or business owner, you may be looking to partner with Instagram influencers as a way to promote your brand and reach new audiences. However, you must compensate influencers for the value of their content and reach.

Here’s a roundup of a few different ways brands pay Instagram influencers:

Paying influencers gift cards or merchandise

A great way to pay influencers is with gift cards or merchandise related to your brand. That allows the influencer to try out your product or service while giving them something they can use and enjoy.

Plus, gift cards and merchandise can be tailored to the specific influencer’s interests, making it a win-win for both sides. That said, it’s crucial to ensure the influencer is interested in your brand and products to get the best results.

Offering monetary compensation for sponsored posts

Another common way brands pay influencers is through monetary compensation for promoting their products or services on Instagram. This method can be effective, but it’s important to remember that not all influencers are motivated by money and will instead value other types of compensation, such as:

  • Free products or services
  • Exclusive access to events or products before they are available to the public

Offering paid trips or vacations

If you want to make an impression on an influencer, consider offering them a paid trip or vacation. That will not only show how much you value their influence but also give them the opportunity for some fun and relaxation!

Just ensure your budget allows for it and that the influencer is a good fit for your brand before pursuing this strategy.

Sampling products or services

Another great way to pay influencers is by offering them samples of products or services related to your brand.

That allows the influencer to experience what your brand offers first-hand and share their experiences with their followers. It’s also an excellent way for them to promote your product without any upfront costs. 

Tip: When working with influencers, be sure to establish clear expectations upfront about compensation and the terms of the partnership.

Here’s a video that may come in handy if you need insights into the strategies to use when working with Instagram influencers:

Splitting profits with influencers

If you collaborate with influencers to promote affiliate products or services, or even products that you have created with them, you can also offer to split the profits with them as compensation.

That’s a win-win for both sides, and it ensures that you’re working with influencers who believe in and share your brand values.

If you have an online store on Shopify, WooCommerce, Squarespace or Etsy

If you need an effective payment gateway to facilitate these transactions with influencers, consider working with CollabPay. The platform makes it easy to pay influencers in a simple, seamless way, and it’s quickly becoming the preferred payment solution for many brands to automatically share profits from sales on your online store.

Promotion screenshot for CollabPay.

For starters, it automates the payment process for influencers, so you don’t have to worry about making timely and correct payments.

In addition, it’s designed with security and compliance in mind, so you can be sure that your payments are safe and transparent by integrating Stripe or PayPal.

You can see how CollabPay works here:

Example flow of an order through Shopify / WooCommerce / Squarespace and CollabPay

You can get CollabPay installed on your store.


Tips for choosing how to pay Instagram influencers

Now that you know some of the most popular ways brands pay influencers on Instagram, here are a few guidelines for picking the right strategy for your brand:

Determine your budget & goals

Before you start working with any influencers, ensure you know how much you can spend and the results you hope to achieve. That will help you narrow your options and choose the most affordable payment methods.

Note: CollabPay is a reasonable choice, as it starts at $15 per month despite the high standards of efficiency, security, and automation.

Ask influencers about the payment methods they prefer

If you’re working with multiple influencers, ask them upfront what payment methods they prefer. That will help ensure everyone is on the same page and avoid confusion or misunderstandings.

If an influencer isn’t receptive to your payment method, it’s much easier to move on to another candidate than if you’ve already started working with them.

Make sure payments are timely & accurate

Finally, you must ensure you pay influencers on time. That will keep everyone happy and help prevent any issues down the line.

Remember, CollabPay can be an excellent tool for ensuring that your payments are always on time and accurate. With its automated process, you can focus on managing your brand while CollabPay takes care of the payments.


When it comes time to pay an Instagram Influencer, several options are available. Remember, when choosing how best to compensate an Influencer on Instagram, it’s essential to:

  • Determine your budget and goals ahead of time.
  • Research which payment methods are most effective.
  • Ask Influencers what payment methods they prefer before making any decisions.

Doing that will ensure everyone involved in the collaboration is happy and satisfied with their compensation plan.

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