How to Split Revenue with Product Creators in Shopify

Stay competitive and offer value to your customers through revenue sharing, a process where profits from product sales are split between the store owner and product creators.

How to Use the Recalculate Earnings Feature

Introduction to Revenue Sharing

In the fast-paced world of eCommerce, it’s essential to stay competitive and offer value to your customers. One way to do this is through revenue sharing, a process where profits from product sales are split between the store owner and product creators. This method of partnership can help increase product offerings, drive sales, and strengthen relationships with collaborators.

Why Revenue Sharing Matters in eCommerce

Collaborations and Partnerships

Revenue sharing enables businesses to collaborate with other brands, designers, or influencers. By splitting profits, you can create joint ventures, expand your product range, and attract a wider audience. This collaborative approach can lead to better brand exposure and increased sales for both parties.

Attracting and Retaining Talent

Offering a revenue sharing model can also help attract and retain talented product creators. By providing a fair and transparent method of profit distribution, you can encourage a long-term partnership and foster loyalty.

Setting Up Revenue Sharing on Shopify

Shopify Apps for Revenue Sharing

There are various Shopify apps that facilitate revenue sharing, and one such app is CollabPay. CollabPay automates the process of calculating and paying product creators, influencers, and sales team members a portion of revenue based on a percentage or flat fee.

Configuring CollabPay for Your Store

Setting up CollabPay for your Shopify store involves a few simple steps:

Invite Collaborators

Invite collaborators by sending them an invitation link. Once they accept the invitation and create a free CollabPay account, they’ll be automatically connected to your store.

Screenshot of Collaborators page for individual account in CollabPay

Assign Products and Earnings

As a store owner, you can assign a percentage or flat fee earning to each collaborator for specific products. This way, each collaborator gets paid according to the agreement you’ve established.

CollabPay screenshot showing Advanced Connected products

Payout Options and Frequency

Choose between automatic payouts via PayPal, Stripe or manual payouts. You can also set the payout frequency for each collaborator, such as daily, weekly, or monthly. Or choose a specific date for payouts every month. 

CollabPay screenshot showing payout frequency options.

Managing Revenue Sharing with CollabPay

Tracking Orders and Payouts

CollabPay allows both store owners and collaborators to track orders and payouts in real-time. Collaborators can see their earnings and expected payment dates, while store owners can monitor all transactions and manage payouts efficiently.

Shipping and Taxes

CollabPay can deduct shipping and tax amounts from the total price before calculating earnings, ensuring a fair split based on the profits of each sale.

Handling Gateway Costs

Payment gateway costs are the transaction fees charged by payment providers. CollabPay allows you to enter the gateway costs associated with your store. By doing so, these costs can be deducted before calculating the collaborators’ earnings, ensuring transparency and fairness.


Revenue sharing with product creators can be a game-changer for eCommerce businesses, fostering collaborations, expanding product offerings, and promoting fairness and transparency. With Shopify and apps like CollabPay, setting up and managing this model becomes seamless, allowing you to focus more on growing your business.


How does CollabPay handle returns and refunds?

CollabPay adjusts the collaborators’ future payouts to account for any returns or refunds. This adjustment ensures that the earnings are always accurate.

Can I add multiple collaborators for a single product?

Yes, you can assign multiple collaborators to a single product and specify the earnings for each collaborator.

Is it possible to adjust a collaborator’s earnings after the sale?

Yes, CollabPay provides flexibility to adjust a collaborator’s earnings post-sale. You can adjust the earnings at any time, and the new amount will be reflected in the future payouts.

What if a collaborator doesn’t have a PayPal account for payouts?

CollabPay primarily uses PayPal or Stripe for payouts. If you want to use PayPal and a collaborator doesn’t have a PayPal account, it’s recommended they set one up. However, manual payouts can be arranged if necessary.

Can collaborators see other collaborators’ earnings?

No, collaborators can only view their own earnings and associated sales. They cannot access other collaborators’ information. This ensures privacy and confidentiality for all parties involved.

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